Use Case: SMS for Retail
Boost Your Sales with SMS for Retail
Use Case Scenario: Growth and Loyalty for a Fashion Retailer
This use case shows how a fashion retailer used BestSMS to run Promotional SMS campaigns that boost revenue and build a more engaged customer community.
The Challenge
Cutting Through the Noise
A fashion retailer with both a physical and online presence is struggling to capture the attention of its target audience. Email campaigns are getting lost in crowded inboxes, and the retailer needs a more immediate and personal way to announce new arrivals, promote sales, and create a sense of excitement around the brand.
The Solution
A Targeted Promotional SMS Strategy
By partnering with BestSMS, the retailer implemented a promotional SMS strategy that delivers personalised, time-sensitive messages directly to customers' mobile phones.
The Process
A Playbook for Retail Success
Step 1: Building an Engaged Subscriber Base
The retailer launches an in-store and online campaign, offering an exclusive discount to customers who subscribe to their SMS list. This strategy quickly builds a high-value database of customers who are eager to hear from the brand.
Step 2: Instant New Arrival and Back-in-Stock Alerts
When a new collection drops or a popular item is back in stock, the retailer sends an immediate SMS alert to subscribers with a direct link to the product page.
Step 3: High-Impact Flash Sales and Promotions
The retailer uses the immediacy of SMS to announce time-sensitive flash sales and promotions, driving traffic online and in-store.
Step 4: Exclusive VIP Treatment and Early Access
To build loyalty, the retailer sends personalised SMS invitations to its most valued customers for exclusive VIP events and early access to sales.
Step 5: Recovering Lost Sales with Abandoned Cart Reminders
The retailer implements an automated SMS workflow to send a friendly reminder to online shoppers who have left items in their cart, often including a small incentive to encourage them to complete the purchase.
The Outcome
A Tangible Return on Investment
The fashion retailer sees a substantial increase in both online revenue and in-store foot traffic, along with strong open and click-through rates on its SMS campaigns. It also builds a more engaged customer community, supporting long-term brand loyalty.
Pricing Plans
Competitive SMS Pricing
Starter
For Small Size Business
- Welcome Credits (Free 25 Messages)Included
- PrepaidIncluded
- Email SMSIncluded
- Web SMSIncluded
- SMS APIIncluded
- Australian Long CodesNot included
Business
For Medium Size Business
- Welcome Credits (Free 25 Messages)Included
- PrepaidIncluded
- Email SMSIncluded
- Web SMSIncluded
- SMS APIIncluded
- Australian Long CodesIncluded
Enterprise
For Large Size Business
- Welcome Credits (P.O.A.)Included
- PrepaidIncluded
- Email SMSIncluded
- Web SMSIncluded
- SMS APIIncluded
- Australian Long CodesIncluded
Pricing is in Australian Dollars (AUD)